Youth Development Coordinator
Benjamin Li graduated from McMaster University with a Bachelor of Science Degree in Mathematics. He worked at RBC in the IT space for 5 years, but longed for a career that matched his passion of sports. To pursue his endeavors, he went back to school and completed a Recreation and Leisure Services diploma, receiving advanced honours and the Program Coordinator Leadership Award within his cohort, and in the following year, completed a post-graduate certificate in Sport Business Management with advanced honours, both at Humber College.
After Humber, he worked at Canada Basketball, first as an intern, then as an assistant, and currently as the Youth Development Coordinator, overseeing all aspects of the Jr. NBA Youth Basketball.
Ben is deeply involved in his community at the grassroots as a community coach, working with youth ranging from ages 3-17 years old, and has been trained in FUNdamentals and Learn-To-Train.
Domestic Programs Intern
Samir is a second-year MBA student in the sport business focus at the Ted Rogers School of Management, Ryerson University. He completed his undergraduate degree in Kinesiology at the University of Toronto and has played basketball at the provincial level. After specializing in areas such as injury prevention and assessment, sport psychology, and human anatomy, Samir made his transition into the sports industry through roles with the CEBL's Hamilton Honey Badgers, the Toronto Raptors, the Toronto Blue Jays, and more recently, Wasserman.
Within the MBA program, Samir has taken on a prominent leadership role as the Vice President of Events for the newly-formed Sport Leadership Association, MBA representative on the Graduate Programs Council, and as a Delegate for the Ryerson University MBA Games team, where he also competed on one of the case competition teams.
This fall, Samir joins Canada Basketball’s Domestic Development team to aid in the organization’s efforts to grow the game of basketball across the country.
Coach Education, Officials Development Intern
Alyssa grew up playing Basketball and Soccer, however found she was much better with a ball at her feet and continued to pursue playing soccer at the University of Toronto, where she played on the Varsity team for 5 years.
After graduating, she began a career in sales and social media marketing. With soccer no longer being at the forefront of her life, there was a piece missing in her professional life and she committed to pursuing a career within the sports industry. This led her to working with a start-up leadership development company that works with amateur, professional, and retired athletes focusing on career transition.
Additionally, this fall, Alyssa joins Canada Basketball’s Domestic Development team to assist in the various portfolios (Coach Education, Officials Development, and Youth Development) within the department.