A Jr. NBA Host Organization plays a pivotal role as an ambassador of grassroots basketball in their community. The best youth sport programs put a priority on delivery, conduct themselves professionally, and set themselves up for sustainability.
Jr. NBA Youth Basketball has everything you need to adopt, implement, and adapt our program to fit the needs of your community and members. By supporting everything from administration to materials to curriculum development to marketing, JNYB makes running a youth basketball program simple, easy and affordable.
Streamlined lesson plans for coaches to follow
Proven Lesson Plans providing a games-based approach at an age-appropriate level
Alignment with the Long-Term Development Model
Program in a Box
Step-by-step instructions for organizations to follow along with to run a well-structured basketball program
Program materials sourced for your program including:
Jr. NBA Reversible Jersey
Promotional Kit to help you market your program!
Our team is here to support your organization, and joining the Jr. NBA provides support from:
Coaching Association of Canada
Comprehensive curriculum making basketball programming simple even for the first-time coach!
Coach Package with Materials (Dri-Fit Shirt, Fox40 Whistle)
NCCP FUNdamentals Coach Training
Coaches Manual, Drill Bank, and Mini Basket Rulebook providing additional learning opportunities in basketball
Resources and Support
Jr. NBA Canada Website
Canada Basketball Staff
Newsletter with up-to-date news surrounding the Jr. NBA
JNYB Game Plan access
NBA Canada conducted a fan study on NBA fans to get a better understanding of the Jr. NBA brand among NBA Fans. This study would allow for a better understanding of the perceived audience of the Jr. NBA.
of Parents aware of a youth basketball participation program
Parents realize the program offers opportunities for
Kids mostly associated the Jr. NBA as a place to play basketball and having fun with friends!